I received a lot of feedback after my last blog post about the reasons that meteorologists ought to go to their local chapter meetings. The comments ranged from “well said” to “I don’t even know if there is a local chapter nearby,” and there were a few others that I won’t share here. Suffice it to say there was some lively conversation in a LinkedIn group on the subject. In response to that conversation and others, I’d like to look at the local chapters from a different perspective: what can local chapters do to attract new members and maintain the existing ones?
Honestly, this is a conversation I’ve taken part in many times in recent months. As the “old timers” try to find “young blood” to hand the ball to, many are wondering where the young ones are. Why aren’t they coming to the meetings? What can we do to bring more members into the group and keep them active? I’d like to make a few suggestions. I can’t take credit for all of these ideas. I am just merely passing them on to you.
First and foremost, a chapter would do itself good to have a website, but not a stagnant one. If it can’t be updated regularly, it might as well not exist. If the site still has information about the next meeting coming up in May, 2007, there is a red flag to potential members – a big red flag. A stagnant page makes the group look inactive. It’s a very poor first impression to say the least. How can someone who is actively looking for a local chapter feel comfortable reaching out to a group who can’t update its page once per month? Honestly, my own assumption would be that I had stumbled upon either a mistake, a page that should have been closed down years ago, or a chapter that didn’t care enough to make changes to its own information.
Websites are great first impressions when done correctly, but they aren’t enough. People these days need to feel connected, and that’s where social media can come in handy. Our chapter uses a yahoo group to distribute its monthly newsletter online and remind members about the meetings. Just last month, we launched a facebook page. It’s membership is building slowly, but the key is that it’s there now. Twitter and Google + can be used, too. Yes, it takes a bit of time to keep those pages up as well, but the more ways using modern technology you use to reach out, the more likely your message will be headed. However, as with the website, if the page goes stagnant, there’s not much point in having it.
For those who aren’t comfortable on social networking sites, try an email newsletter. Send it out in Word.doc or PDF formats once per month. Ask the members to forward it to anyone they might think would be interested in joining. You could go even lower tech and ask current active members to put flyers announcing the meetings in their break rooms at work, assuming they’re working with other weather enthusiasts. Notice my choice of words. Not every AMS member is a degreed meteorologist, and that’s okay.
Maybe the younger mets aren’t as interested in formal meetings, and would rather have more of a social gathering with a speaker. I’ve suggested recently doing a meetup group. Meetup.com is a popular website that allows groups to publicize gatherings, post calendars, and get member feedback in an open atmosphere. Yes, you can be picky about who joins. Yes, you can send out emails from the group to the members using their service. Oh, and yes, it does cost some money to do. It might not be for every group, but the suggestion is just one more example of using modern technology and social networking sites to reach out to the next generation of weather professionals.
Often, the local chapters get into a groove, or a rut depending on whom you ask, and have the meeting at the same place on the same day at the same time every month. Why? Meteorology is one of those 24-7-365 career fields that makes attending meetings like that nearly impossible for some people. Those who work the second shift 30 miles away will rarely if ever make a Thursday night, 7pm meeting on the third week of every month. How could they? How could you expect them to? So why should they join a group whose meetings they can’t attend? A simple solution: have one or two (or more depending on your membership) meetings per year during the day at a more central location. For example, we have the EPA right in our backyard at the Research Triangle Park and four television stations scattered across the Triangle region. The prime time meteorologists can’t make our meetings. The ones who work in the Park often live on the opposite side of it from Raleigh. So next year, we will try to have a lunch meeting in RTP. What is there to lose? If no one shows, then we know that the excuses potential members use about the time of day or location were just convenient cop-outs. At least we will have tried.
Another idea to bring in new blood is to have a just for fun type outing. Local chapters have to have meetings, yes, but no one said that is all they have to do. Get the gang together and go see a ball game. Hit a museum. Heck! Do some charity work. Do something fun! Make the group more social by being more social! That’s what the “kids” are looking for these days.
Last, but by no means least, you can reach out to potential members by offering them a personal invitation to a meeting. It’s not a new idea at all, but I speak from experience when I say it works. In the Twin Cities, a coworker or two told me about the meetings, forwarded the newsletter of the Twin Cities Chapter to me, and asked me to join them at the next one. I went, and I made some lasting friendships. After moving back to Raleigh, I met a member of our local chapter. He told me I should come, but for several reasons, I didn’t make it that year. Then over the summer, the chapter secretary sent me an email through our contact page to let me know about the chapter and ask me to attend. He put the chapter back on my radar (pun intended), and I went to the first meeting of the year. I’ve been hooked ever since. Your members are the best advertising you have. Encourage them to get out there, in person and online, and spread the word about how great your chapter is. Go! Reach out!